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Heredia
Senior Product Designer Β· 13+ yrs
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Senior Product Designer

Crafting
digital
experiences.

Product/UX/UI Designer with 13+ years creating intuitive, user-centered digital products across web and mobile. Expert in UX strategy, UI design, accessibility (WCAG 2.2 Β· Section 508), and translating complex requirements into elegant, inclusive solutions.

13+
Years Experience
6+
Companies
15+
Major Projects
2
Graduate Degrees
1
Bachelor Degrees
Career Timeline
08/2024 β€” Present
Aviarai
Morrisville, NC Β· Remote
Product Designer Lead

Leading the full product design lifecycle for an AI/ML-powered poultry farm management platform. Owns UX research strategy, design systems, and cross-functional collaboration with engineering and product. Champions WCAG 2.2 and serves as product owner in an agile startup environment.

AI Product DesignDesign Systems User ResearchWCAG 2.2 FigmaAgile Β· PO
11/2021 β€” 08/2024
Brillio
Edison, NJ Β· Remote
UX/UI Designer Lead

Led end-to-end UX design for multiple enterprise B2B and B2C products. Managed a team of designers, integrated AI into the design process, and delivered design strategy for BrillioOne.ai, AAA Connect+, and three Centene health portals.

Team LeadershipB2B & B2C Design SprintsHealthcare UX Figma
03/2019 β€” 10/2021
Conduent
Morrisville, NC
UX/UI Designer

Designed user experiences for blockchain-powered web and mobile applications. Built and maintained a design system, served as Scrum Master, and delivered ConnectPay portals, Enterprise Cash Flow, and Vendor Data Management.

Blockchain UXScrum Master Adobe XDFigma
11/2017 β€” 03/2019
Bersys Solutions
Raleigh, NC
UX/UI Designer Lead & Web Developer

Led UX from concept to launch while handling front-end (HTML5, CSS3, JS) and back-end (PHP, MySQL) development. Applied user-centered design across full web architecture projects.

Full-Stack DevHTML5 / CSS3 PHP / MySQLAxure
04/2016 β€” 10/2017
Lenovo
Morrisville, NC Β· Contract
UX/UI Designer, Project Lead

Led UX for Lenovo's business transformation online hardware configurator (LESC). Directed usability council meetings, assessed sites for usability, and provided development guidance to cross-functional teams.

Enterprise UXProject Lead Usability TestingAdobe XD
04/2012 β€” 03/2016
Signature Consulting
Windsor Mills, MD
Senior Consultant, UX/UI Designer & Developer

Delivered user research, wireframes, and full-stack web development for federal clients including CMS and HRSA. Lead designer on the ACO Quality Measures Assessment Tool (QMAT). Full Section 508 and WCAG 2.0 compliance.

Federal / CMSSection 508 WCAG 2.0Axure
What I Bring
πŸ”
UX Research & Strategy
User interviews, surveys, usability studies, persona development, journey mapping, and insight synthesis informing every design decision.
🎨
UI & Interaction Design
Wireframes, high-fidelity mockups, and interactive prototypes for web and mobile β€” spanning B2B and B2C contexts across all screen sizes.
β™Ώ
Accessibility
Section 508 compliance specialist and WCAG 2.2 practitioner. Builds inclusive design in from day one β€” not as an afterthought.
🧩
Design Systems
Creating and maintaining scalable component libraries and design tokens that drive UI consistency across entire product suites.
πŸ€–
AI-Integrated Design
Designing AI/ML-powered products and integrating AI tools into the design workflow for faster, smarter, more impactful outcomes.
πŸ—£
Stakeholder Leadership
Executive presentations, cross-functional facilitation, design critiques, and clear communication of design rationale at all org levels.
Featured Projects
AI / AgriTech Β· 2024–Present
Aviarai Platform
Aviarai Β· Product Design Lead

Full UX/UI and design system for an AI/ML-powered platform helping poultry farmers manage flock health, feed scheduling, biosecurity, and farm performance via predictive analytics and real-time data processing.

Enterprise AI Β· 2021–2024
BrillioOne.ai
Brillio Β· UX Lead

Design leadership for an enterprise AI platform β€” defining design language, research strategy, and interaction patterns unifying AI capabilities across business verticals for a global consultancy.

Consumer Mobile Β· 2021–2024
AAA Connect+
Brillio Β· UX Lead

End-to-end UX for AAA's flagship member-facing digital product. Mobile-first interaction design focused on seamless service access and account management for millions of members.

Healthcare Β· 2021–2024
Centene Portals Suite
Brillio Β· UX Lead

Three interconnected health-plan portals β€” Partner Portal, Project Care, and Web Claims β€” designed around compliance, accessibility, and complex workflow orchestration for internal and external users.

Fintech / Blockchain Β· 2019–2021
ConnectPay Portals
Conduent Β· UX Designer

Dual-portal design for blockchain-powered payment infrastructure β€” operations-facing and client-facing β€” with complex workflow design, enterprise information architecture, and a custom design system.

Federal / Healthcare Β· 2012–2016
CMS QMAT
Signature Consulting Β· Lead UX/UI Designer & Dev

Lead designer and developer for the Accountable Care Organization Quality Measures Assessment Tool β€” a federal web application built to full Section 508 compliance for the Centers for Medicare & Medicaid Services.

Skills & Tools
Design Tools
Figma
Adobe XD
Axure
FigJam
Miro
Photoshop / Illustrator
Research
User Interviews
Usability Testing
Journey Mapping
Info Architecture
UserTesting.com
Mixpanel / Analytics
Development
HTML5 / CSS3
JavaScript / jQuery
PHP / MySQL
WCAG 2.2
Section 508
GitHub
Collaboration
Jira / Confluence
Notion
LucidChart
Salesforce
Azure DevOps
Agile / Scrum
Academic Background
Master of Science
Information & Communication Technology β€” Software Design & Programming
University of Denver, Denver CO
2012 – 2017 Β· GPA 3.34
Master of Fine Arts
Web Design & New Media
Academy of Arts University, San Francisco CA
2009 – 2012
Bachelor of Science
Computer Engineering Technology
SUNY IT Utica/Rome, Utica NY
2002
Associate of Applied Science
Computer Information Systems
Sullivan County Community College
1998
Product Design in AI: Artificial Intelligence and Users Udemy Β· 2024
Designing for Accessibility for UX Designers (WCAG 2.2) Udemy Β· 2023
Section 508 Web-based Intranet & Internet Applications Odellus Corp Β· 2013
Web Project Management IWA Β· 2012
Certified Internet Webmaster NC State Β· 2008
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Open to senior product design roles. Let's talk about how user-centered design can move your product forward.

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